During a traineeship at the Norwegian Consulate General in Mumbai, founder and CEO Fredrik was working on sustainability and the global issue of ocean pollution. Using his backgound in Economics, he started thinking of solutions.
“It was shocking to learn about the state of the oceans and the huge amounts of plastic waste that end up in the seas every day!
I started thinking of ways to reduce the plastic waste at its sources. I knew that rural India has huge amounts of plant resources, and many people there are living in poverty. Looking at the problems as an economist, I discovered that both plastic pollution and rural poverty could be reduced in one model.
By creating zero waste products made by the rural population with the abundance of plant resources available, our model contributes to rural development while providing you with natural everyday products completely free from plastic.
This way we go together for oceans full of life, no poverty and sustainable lifestyles.”
Founder & CEO
Preserving The Oceans
Making sustainable living easy and exciting through zero waste products ethically made in rural India.
Fredrik shares his experiences on building a company with a sustainable business model.
c/o Indo Naturals AS
Postbox 1741 Vika