Products: Universal cleaner soap, Palm baskets

Wild Ideas work to create truly effective and all natural products while providing work opportunities and empowerment to women and youth in difficult situations.

Finding Wild Ideas is a story in itself. The little farm is situated in the rural inlands of Tamil Nadu surrounded by small farms and vegetation. Yet, Fredrik could not miss the chance to collaborate with this amazing program so he rented a moped and drove 6 hours through rural India to meet the Wild Ideas team and find ways to work with them. 

From the start of Wild Ideas women from nearby villages have come to the farm to meet a better future for them and their children. Providing women with economic independence is an important element for their empowerment, although the skills they learn, and the pride they get from creating products now to be loved by people all around the world is just as important.

By using local ingredients and traditional recipes the project helps provide livelihood to nearby independent farmers and to keep rural Indian traditions alive.
Each of the products Wild Ideas makes are signed by the makes on the label or packaging so you can see exactly who made it for you. We’re looking forward to later posting information about each person behind the products. 

We are immensely proud to be working with the Wild Ideas team and we are looking forward to growing together with them on our joint mission of creating nature-friendly products for your everyday life.



Products: Body wash bar, Shampoo bar, Face wash bar

We discovered MGEcoDuties amongst an inspiring project for a world of peace, sustainability and consciousness - called Auroville. It started in 1968 on a hill overlooking the Bay of Bengal. Now it has an important impact on the areas rural population, and is supported by UNESCO, UN and EU for it’s goal to show the possibility of global unity.

Read more about Auroville here.

MGE is one of the commercial chapters, helping keep the project alive and developing. They specialize in probiotic products with the utmost attention to ecological and social sustainability. Together we have created a set of soap bars especially customized for the European everyday life. Bringing you the benefits of zero plastic natural wellness inspired by self-care and development. Each soap is made for a unique experience through its ingredients and use.

The probiotics ingredients are based on research by founders Margarita and Guidelma, and are some of the world’s first probiotic soaps. They help promote positive bacteria that provide natural protection to our skin (read more about the benefits of probiotic skincare here).


Next to the probiotics, the ingredients are primarily sourced from the surrounding area. Coming from independent farmers growing organically on small pieces of land. 

All employees at MGEcoDuties, whatever their position, get the same salary. Moreover, 33 % of the profit goes back to the society of Auroville through the Kattida Kalai Trust - one of several Auroville trusts. This way, it supports the expansion of Auroville through sustainable infrastructure, as well as the rural development of nearby villages through education, women's empowerment, health services, employment and more.

This makes our soaps maybe the most impactful wellness product you can get, while at the same time providing you with the many benefits of natural care.



Products: Loofah body scrubs, Loofah sponges

Together with Paivi we help create income to independent farmers through our natural loofahs. 

Supporting independent farmers instead of plantations means income opportunities to many, keeping traditional organic ways of farming alive and a smaller impact on nature since the crops are spread.

Paivi helps us connect to these farmers by consolidating loofahs from many farmers. This way we are creating a “green revolution” and supporting rural livelihood. 

The loofahs are made from leftover ridge gourds, a vegetable growing in central and western India. Instead of becoming waste, what is not sold on the vegetable market are dried under the sun and cleaned with organic liquids.

This gives the independent farmers an important income assurance when growing the ridge gourd vegetable, and it gives you an excellent natural scrub that we are sure you’ll get addicted to.

In addition to this, Paivi is an all women led company that helps create employment for artisans.

The farmers, Paivi, us and YOU - together, let’s say NO to plastics, and YES to independent farming!


©2020 by Indo Naturals AS

Org.no.: NO 922302936 


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