PRESERVE THE OCEANS AND ALL LIFE WITHIN IT.
MAKE SUSTAINABLE LIVING EASY AND EXCITING THROUGH ZERO WASTE PRODUCTS
MADE ETHICALLY IN INDIA
Fredrik started this adventure with the purpose of fighting marine pollution by offering natural alternatives to everyday plastic products.
"During my internship at the Norwegian Consulate in Mumbai India, I used some of my free time volunteering in the world’s largest beach clean-up, Versova beach. Seeing the amounts of plastics that was washed up on the beach was a shock.
I started thinking of ways I could use my background education and international experiences to do something about the issue. Looking to India’s flourishing and diverse nature I got an idea. The vast plant resources of rural India can be used to make natural products replacing plastics in our everyday lives.
While exploring rural India I found partners eager to work together to reduce plastic pollution, while at the same time provide income opportunities to increasingly poorer rural areas.
A team comprising of young Norwegians and Indians is currently working on preparing the first products coming to the European market soon."