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Our model is based on creating a synergy for clean oceans and rural development based on the UN Sustainable Development Goals; 14. Life Below Water and 1. No Poverty.

Sustainability synergy model


Through zero-plastic everyday products made with ecologically responsible plant-based raw materials, we give you the opportunity to consume in a way that contributes to clean oceans, free from plastic pollution, while enjoying unique long-lasting products packed with exciting qualities which only natural products can give you. 


Our products are made in rural India where a large population has access to a vast variety of plant-based and responsible raw materials. Through close partnerships with social production units, our aim is to contribute to creating empowerment for marginalized groups and creating development for the rural areas often left behind in the economic development.

World Fair Trade organization guarneteed fair trade label


To be a guaranteed fair trade member of World Fair Trade Organization, we have to follow 10 principles and over the 60 criteria of WFTO. Our internal monitoring system helps us assure compliance with these criteria, both within our own company and with our production partners. In addition, we have to continuously do the following tasks:

  • Reported visits to production partners

  • Undergo independent audits

  • Yearly assessment reports

  • Living wages calculations

  • Improvement planning

  • Capacity building

World Fair Trade Organization Principles


We strive for sustainability in each step of our product's life cycle. Through raw material assessment, fair trade production monitoring, and continuous efforts to estimate, reduce and offset our CO2 emissions.

Coconut graphic


We assess each main raw material used in our products based on social and environmental impact factors.

Hand made graphic


Our products are made under fair trade principles and each product contributes to empowerment and rural development.

Recycling graphic


When packaging is necessary we use recycled paper and materials that can be either composted or easily recycled. 

Sun graphic


At the end of their life cycle, all our products are reusable, compostable, or easily recyclable. This way they can become new raw materials.



We love to talk about how our products are made. Each of our products has an exciting story behind it.


Our bags are tailored by women from marginalized backgrounds in the foothills of the Himalayas using hemp sourced from independent Himalayan farmers. Hemp is a super sustainable plant that grows in large yields without pesticides, using small amounts of water, contributing to regenerating fowl land, and offsetting high amounts of Co2. It's a way forward for our planet, and for the rural communities of the Himalayas.

Read the story of our bags here.


Our probiotic soap bars are made in Auroville, an international township in southern India working for sustainability, peace, and consciousness. The coconut oil and several of the ingredients are sourced from nearby organic farms before they are blended into our unique soap bars. The probiotics are grown in-house at the small soap-making unit where people from the nearby villages come to work, receiving a fair wage and a safe working environment. Each soap bar can out last three bottles of liquid soap and carries probiotics which are good for both you and the environment. Read the story of our soap bars here.


Our brushes are made with responsibly sourced coconut coir and mango wood in the southern tip of India by a producer working for rural development with the vision of creating a cluster of small brush making-units. Coconut coir is a renewable material that grows in abundance in the area. The wood comes mainly from local scrap timber. The brushes are long-lasting and made with easily recyclable and compostable materials, making them a better choice for both the environment, the rural communities, and your sustainable kitchen. Read the story of our brushes here.

South Asia map with producer locations


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